Tag: generic drugs
Why Generic Medications Cost Less for Patients and Insurers
Generic medications save patients and insurers hundreds of billions annually by offering the same active ingredients as brand-name drugs at a fraction of the cost. Learn why they're cheaper and how to get the best prices.
How Advertising Shapes Public Perception of Generic Drugs
Direct-to-consumer drug ads shape how people view generics, making branded drugs seem superior even when they’re not. Learn how marketing tricks the brain and why cheaper alternatives are often overlooked.
Medication Therapy Management: How Pharmacists Optimize Generic Drug Use for Better Outcomes
Pharmacists play a critical role in Medication Therapy Management by identifying cost-saving generic drug alternatives that improve adherence and reduce healthcare costs. Learn how MTM works, why generics are safe, and how to get this free service.
Antitrust Laws and Competition Issues in Generic Pharmaceutical Markets
Antitrust laws in the generic drug market aim to prevent pay-for-delay deals, patent abuse, and product hopping that block cheaper alternatives. These practices cost consumers billions and limit access to essential medications.
